Pavomea Chickpea Crisp: A Unique Food Package Design

Combining Art and Snacking in a Torn-Open Surprise

The packaging design for Pavomea Chickpea Crisp takes snacking to a whole new level. Inspired by the portrait painting by Leonardo da Vinci, four female figures are illustrated on the package, each representing a different flavor of the product. These figures also symbolize four different ideal types of women, adding a touch of personality to the snack experience.

But what sets this design apart is the torn-open surprise. When the package is torn open, the eye part of each illustrated figure changes, creating a metaphorical representation of people shedding their social masks. This unexpected element adds an interactive and engaging aspect to the snacking experience.

The prism structure of the packaging further enhances its visual appeal. The design team, led by Jansword Zhu, successfully achieved this challenging structure with the help of a printing factory. The result is a package that not only stands out on the shelves but also reflects the brand's logo and culture.

Pavomea is an artsy dessert brand that aims to create unique desserts and snacks infused with artistic elements. With the Pavomea Chickpea Crisp, they have successfully combined art, design, and snacking into one delightful package. The torn-open surprise and prism structure make it a hit product that is perfect for sharing on social media, allowing it to self-diffuse and gain popularity.

The project, which started in January 2018 in Beijing, was completed in March 2018. The design team, including Jansword Zhu as the designer and illustrator, Siran Changchang as the account manager, Sola Wang as the assistant designer, and Zhang Chenglong as the photographer, worked together to bring this innovative packaging design to life.

The Pavomea Chickpea Crisp packaging design has received recognition for its creativity and innovation. It was awarded the Iron A' Design Award in the Packaging Design category in 2019. This prestigious award is given to designs that meet professional and industrial requirements, integrating industry best practices and competent technical characteristics.

With its unique torn-open surprise, prism structure, and artistic inspiration, the Pavomea Chickpea Crisp packaging design is a true testament to the creativity and innovation in the world of food packaging. It not only enhances the snacking experience but also adds a touch of art and design to our everyday lives.